A Memphis-based outdoor resort properties provider is looking westward and upward for expansion.
RVC Outdoor Destinations has acquired the Garden of the Gods Campground in Colorado Springs, Colo., for an undisclosed amount.
The property is located near the entrance of the Garden of the Gods visitor center and has views of Pikes Peak, the most visited mountain in North America. It has about 200 camping sites and sits on 13 acres.
"It's a great base camp for things to do in that area," Andy Cates, president of RVC Outdoor Destinations, said. "We've wanted to grow west and it's the right place to start that expansion."
In addition to its newly acquired Colorado property, RVC currently operates seven properties in Arkansas, Georgia, Florida, and North Carolina.
RVC will begin renovations soon, including an overall upgrade of the property and its amenities. The company will spend more than $200,000 to enhance tent sites, resurface pools, improve existing RV sites, improve landscaping and add eight new concrete RV sites. The site will remain open during the improvements. The company could spend another $200,000 or more on additional improvements based on community support.
In the coming weeks, RVC will rebrand the property to Garden of the Gods RV Resort.
“The Garden of the Gods acquisition is a terrific addition to our portfolio of upscale outdoor vacation properties,” Cates said. “The upgraded camping experience we offer is resonating with guests. It fits with what a lot of people are looking for in a vacation these days because it is unique, affordable and allows guests to enjoy some of America’s most beautiful natural landscapes with amenities that truly make it a destination experience.”
RVC provides a variety of lodging options — including RV sites, cottages and yurts — all set within natural environments. The properties have amenities such as concierge service, off-leash dog parks, modern swimming pools, boating and fishing rentals, coffee, beer and wine bars, free Wi-Fi and cable and gift shops.
The company is looking to continually grow, according to Cates.
“We’re also trying to disrupt a meaningful industry which hasn’t seen meaningful change in decades,” he said.
The RV and outdoor lodging industry currently follows a model similar to hotels years ago: It’s mostly mom-and-pop operations.
“When you look at that Hilton and Marriott niche which we’re effectively creating, that niche is just now becoming clear to the consumer and our guest,” Cates said.
Founded in 2007, RVC Outdoor Destinations develops, owns and operates its hospitality properties.
via (Memphis Business Journal)
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