Our company competed in the "brand identity" category and we were judged based on creativity, originality, and creative strategy. Paradigm Marketing & Creative, also located in Memphis, helped us to develop a consistent and distinguishable brand that emphasizes outdoor elements (earth, air, fire, and water), associates regional trees, and ties each property back to the corporate identity.
Although each resort has unique geographical qualities that make it distinct, there are common factors guests will find at every property. For example, each Outdoor Destination features RV sites and cottages which are fully equipped with free cable television and Wi-Fi. RVC also prides themselves on their thoughtful environmental design, superb amenities, and multiple outdoor activities. These characteristics, along with the means of how RVC portrays their properties, were the determining factors for the Addy Award.
In conclusion, RVC presented a different, atypical class of resorts, which all tie together to a common theme of a superior outdoor vacation with the service of an upscale hotel.
|An example of the Earth elements + regional trees incorporated in every logo|